Pepsi Lipton Free Essays

BRISK ® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands, Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton, one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk ® Ready-to-Drink Iced Tea early last year. We will write a custom essay sample on Pepsi Lipton or any similar topic only for you Order Now The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential of direct-client communication using Mobile and Web technology. Addictive Mobile Corp. Solution Addictive Mobile Corp. combined marketing savvy with their licensed technology to design and power a Txt 2 Win Contest campaign, â€Å"Beat the Blues with Brisk ®Ã¢â‚¬ . The promotion incorporated both web and mobile mediums to enhance customer experience. 1 Benefits Brisk ® gained the ability to offer contestants premium web and mobile content while providing an amusing, interactive and instantaneous entry method. This trend setting use of wireless technologies created a consumer buzz while allowing the brand to track promotional results in real-time. PROFESSIONAL SOLUTION Traditional media assisted in forming initial contest awareness with high school party announcements, beverage cooler stickers and high traffic website banners. Consumers were informed they could enter the Brisk ® contest for chances to win a grand prize and one of the weekly draws, 1001 prizes in all. Participants sent an SMS message to the short code 27475 (BRISK) to automatically opt-in to the contest. Through a wireless dialog, the consumer learned they could gain an extra ballot each time they sent the text message â€Å"PLAY† once a day. Technology integration allowed entrants to send free SMS text messages to their friends from the website, www. brisk. ca. Selected participants were sent a winning code via text message and instructed to go online for prize redemption. 2 RESULTS AMC’s mobile technology, compatible with all mobile carriers, permitted a wireless pathway for participation in the â€Å"Beat the Blues with Brisk ®Ã¢â‚¬  contest. There was a total of 50,000 entries (two months), fully automated, including selection and prize redemption. During the promotion, a 9% spike in sales was noticed, an average of 100 new members signed up each day while website traffic increased to 1. 7 million hits. Brisk ® now has a database of over 6,000 opt-in members, indispensable market research to compare and analyze. Brand affinity was strengthened through an engaging and personal method directed towards consumer identification. All within in a two months campaign. 3 How to cite Pepsi Lipton, Essay examples Pepsi Lipton Free Essays BRISK ® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands, Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton, one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk ® Ready-to-Drink Iced Tea early last year. We will write a custom essay sample on Pepsi Lipton or any similar topic only for you Order Now The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential of direct-client communication using Mobile and Web technology. Addictive Mobile Corp. Solution Addictive Mobile Corp. combined marketing savvy with their licensed technology to design and power a Txt 2 Win Contest campaign, â€Å"Beat the Blues with Brisk ®Ã¢â‚¬ . The promotion incorporated both web and mobile mediums to enhance customer experience. 1 Benefits Brisk ® gained the ability to offer contestants premium web and mobile content while providing an amusing, interactive and instantaneous entry method. Coke and Pepsi iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/coke-and-pepsi-learn-to-compete-in-india/embed/#?secret=uCK4fcVf0i" data-secret="uCK4fcVf0i" width="500" height="282" title="#8220;Coke and Pepsi#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe This trend setting use of wireless technologies created a consumer buzz while allowing the brand to track promotional results in real-time. PROFESSIONAL SOLUTION Traditional media assisted in forming initial contest awareness with high school party announcements, beverage cooler stickers and high traffic website banners. Consumers were informed they could enter the Brisk ® contest for chances to win a grand prize and one of the weekly draws, 1001 prizes in all. Participants sent an SMS message to the short code 27475 (BRISK) to automatically opt-in to the contest. Through a wireless dialog, the consumer learned they could gain an extra ballot each time they sent the text message â€Å"PLAY† once a day. Technology integration allowed entrants to send free SMS text messages to their friends from the website, www. brisk. ca. Selected participants were sent a winning code via text message and instructed to go online for prize redemption. 2 RESULTS AMC’s mobile technology, compatible with all mobile carriers, permitted a wireless pathway for participation in the â€Å"Beat the Blues with Brisk ®Ã¢â‚¬  contest. There was a total of 50,000 entries (two months), fully automated, including selection and prize redemption. During the promotion, a 9% spike in sales was noticed, an average of 100 new members signed up each day while website traffic increased to 1. 7 million hits. Brisk ® now has a database of over 6,000 opt-in members, indispensable market research to compare and analyze. Brand affinity was strengthened through an engaging and personal method directed towards consumer identification. All within in a two months campaign. 3 How to cite Pepsi Lipton, Papers

Urban Sprawl free essay sample

Draft Frumkin (2001) , in his articleâ€Å"urban sprawl and public health†, analyses the physical and mental effects of urban sprawl. In the section â€Å"physical effects of urban sprawl† of the article â€Å"urban sprawl and public health†, Frumkin(2001) argues the relationship between urban sprawl and physical health. The writer points out that urban sprawl leads to high levels of driving cars and motor vehicles are a main cause of air pollution. Furthermore, air pollution results in numerous health problems. Frumkin indicates that higher ozone levels link to more respiratory symptoms, worse lung function and more patients. Especially, air pollution may lead to people suffering from other respiratory diseases die. The author also notes that the usage of cars brings global climate change. In addition, human health is affected by global climate change in many ways, involving the influences of heat, enhancement of air pollutants and more epidemic. Frumkin suggests that sprawl is linked with reduction od physical exercise since cars replace bikes and foot. We will write a custom essay sample on Urban Sprawl or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reduction of physical exercise contributes to obesity. A number of health problems are driven by both decreased physical exercise and obesity. In the â€Å"social effects of urban sprawl† section of the paper â€Å"urban sprawl and public health†, Frumkin(2001) examines the mental effects of urban sprawl. Although Frumkin concedes that one aspect of sprawl, moving to the suburbs to contact nature may benefit health, other aspects of sprawl may have bad effects on human health. The writer claims that automobile commuting causes stress and stress-related health problems. Furthermore, road rage which is on the rise may be an indicator of such problems. Frumkin predicts that people who need longer time drive cars on overcrowded roads may have commuting pressure and that may threaten human mental health.

Marketing Research Essays - Undergarments, Boxers, Boxer Shorts

Marketing Research 1. Product: Boxer shorts A. B. C. Yes D. Political, legal and regulatory, and sociological for conservative societies. It also makes it difficult to advertise. Color and size sensitivity. Some markets less conservative, easier to sell intimate apparel. Almost everyone wears underwear. Different styles are a different state of mind. 2. A. The first step is developing a hypothesis. B. Descriptive Research because its easy and requires minimal resources, and gets a general census. The company also has prior knowledge and the problem is clearly defined. C. Using secondary data because is inexpensive and easy to obtain D. Internet websites, trade journals, or computer databases. E. Looking at competitors websites and online databases, government publications, and periodicals such as American Demographics. 3. A. Product: JCREW Hockey Boxers B. Step 1 I need new boxers Step 2 Internal Memories- catalogs, online Step 3 Commando, whitey tighteys, boxer briefs Step 4 I bought JCREW hockey boxers Step 5 They are my favorite, most comfortable pair of boxers C. Relationship status Design and style D. Lack of religious beliefs Peer involvement E. I had brand loyalty to JCREW they have made stylish and comfortable clothes in the past. Quality, texture, and availability also affected my buying decision. Marketing Essays

Battaile D’algiers Position Paper

Battaile D’algiers Position Paper Battaile D’algiers Position Paper One of France’s longest-held overseas territories, Algeria has been thrown into revolt as Algerian nationalists strive for independence. The crucial decolonization effort by the National Liberation Front (FLN) is presently being fought through guerilla warfare between non-French Algerians and the French military. The FLN is the main revolutionary body of Algeria’s nationalist war for independence against France. This party was formed on November 1, 1954 as the merging of several other groups all similarly striving for independence from France. The National Liberation Army (NLA), known as the armed wing of the FLN will serve as the coordinator of the oncoming guerilla operation against the French military and colonists. This guerilla operation will operate as a terror campaign against pieds-noirs civilians, relying on the very belief that sufficiently intense violence will cause French colonists to flee in terror. Nationalist guerillas will specialize in ambushes and nig ht raids, avoiding French firepower in order to compensate for the FLN’s lack of materials and militant force in comparison to the massive French firepower. If the insurrection is not taken seriously enough, then European civilians will be targeted in order to elicit an adverse reaction from the French, which would polarize the Muslim and French communities, converting the insurrection into a nationwide revolution. In order to strengthen the FLN’s efforts against the French, it is possible to seek allies from neighboring Maghreb countries with similar goals for liberation from France such as Morocco and Tunisia. As the revolution progresses, other nationalist groups and leaders have attempted to undermine the efforts of the FLN and continue to do so. A particular rival of the FLN, Messali Hadj, is a nationalist politician dedicated to seeking the independence of Algeria, but seeks revenge for the initiation of the War of Independence without his consult. Hadj has formed the Algerian National Movement (ANM) as an organization designed to counter the efforts of the FLN, and some suspect it is partly financed by France in order to further counteract the FLN. Such rival nationalist organizations pose a significant potential threat to the future of the FLN, considering that the FLN does not have substantial enough support by Algerian civilians. In order to secure the FLN’s political future, rival organization efforts must be vanquished, and the support of the people insured. However,

Did Punk Sell Out Commodification of Popular Music Essay

Did Punk Sell Out Commodification of Popular Music - Essay Example Understanding punk visuals and noises amounts to a historic study of an ideology that was formed out of working class youth mentality on resistance and change and punk rock, may be considered a chief medium with which to channel the content and comprehension of this ideology. Unlike pop culture which concentrates on romantic themes, the songs and rendition of punk execute around the nature of sexuality, moral, and political concerns. When the barrier broke between pop and rock, being an oppositional character, in Britain and U.S. during the mid-to-late 1970s there came a point of fusion among art, pop, and rock, signifying the birth of punk rock. B. Longhurst pointed out that the decline of rock ideals and the activities of some rock stars in the 1960s proceeded for them to be perceived under a capitalist commercial venture which hardly gave followers anymore positive attraction toward rock. This then became a remarkable opportunity for punk to help resolve the crisis by its unique e xistence with the attempt to renew the belief of an active political force present in rock culture [Longhurst]. Despite how the punk subculture has had diversification out of authentic roots, no serious claim can afford denying that it has uniquely lain foundation about itself and beyond. The privilege further extends to molding the distinct coexistence of the black’s rhythm and blues, soul, and ska.

Fuel Case Study Example | Topics and Well Written Essays - 500 words

Fuel - Case Study Example Hydrogen flows into the anode while oxygen flows into the cathode. The catalyst splits the oxygen into two negative atoms: the two opposite elements (hydrogen and oxygen) attract and pair and the end products of this chemical reaction are water, heat and electricity (Caitlyn 43) Amory Lovins opines that many of the objections against the use of hydrogen are either myths or can be overcome. He believes that hydrogen has a place in the modern world because those objections are based on ill-formed commentaries (Sadoway 56). Its advantages include; The proponents’ views are the most persuasive because there is a lot yet to be discovered about this fuel because it is relatively new. It is a clean energy initiative because the fact that it doesn’t produce harmful emissions makes it environmental friendly. These benefits of hydrogen economy will help us move towards a more sustainable energy economy (Amory 56). In the modern society, there is a place for hydrogen. The fact that this fuel is nontoxic makes it a rare source of energy because other hazardous sources can’t compete against it. Both it’s by products are environment friendly. Its energy is powerful enough to be very efficient compared to other sources and water is used in spaceships. Lastly, it is not a super clean and affordable fuel we expect it to be, but with time it will change because it is relatively new at the

The Iranian Revolution and the Beginning of the Islamic Republic Research Paper

The Iranian Revolution and the Beginning of the Islamic Republic - Research Paper Example The paper also explores Khomeini as the leader of the revolution, especially his leadership skills and character. The discussion also spotlights some of his decisions that led the country into becoming an Islamic Republic. The paper will utilize, as a background, a number of academic terms studied throughout the semester such as authoritarianism, theocracy, leaders’ personality traits and characteristics and the various forms of repression engaged by governments. The discussion concentrates on both the events that caused the revolution and the revolution itself. It is widely clear about the aftermath of the revolution and what Iran has evolved into, but not too many people are aware of Khomeini’s reasoning and tactics that brought this change. This discussion utilizes political finding theory grounded in the tenet that if those agitating for a revolutionary movement failed to utilize or provide the appropriate opportunities when conditions were ripe, the revolution will fail. It thus follows that a revolution is shaped by essential political opportunities or effective actions made by the leaders. The Iranian revolution in 1979 managed to topple Shah’s absolute dynasty and replace it with a theocracy led by Ayatollah Khomeini. For the first time, the world saw the conception of a new structure of government; one modelled around the concept of wilayat I faqih, which revolves around the thought that everybody requires guardianship in the form of the rule or supervision by the leading Islamic Jurists. Revolutions, Islamic or otherwise, rarely live up on all their promises, and an external enemy can avail a practical diversion for the pressing internal problems. The Iranian revolution did not live up to the people’s expectations. The revolution may have produced a popular and widely accepted form of governance structure; nevertheless, it did not entirely overturn the old order. Although the Iranian revolution managed to topple Pahlavi dyn asty, traces of dictatorship were not entirely eliminated. Khomeini and the Mullahs ended up replacing one dictatorial regime with another. It was a shocking to millions of Iranians who had participated in the revolution in the anticipating that it would surrender more freedom. The ally revolutionaries such as secularists and leftists were equally suppressed by the new Islamic Republic government just as when under Shah’s Regime. The triumph or failure of social movements is principally affected by political opportunities. The political suppression of the Shah Regime led to the creation of a collective determination by inflating opposition against the Regime. Shah introduced changes too soon and radical opposition was inevitable to those who felt that their status quo was threatened. The fall of Shah Regime The root of the revolution can be traced back in part to preceding revolutions such as Persian Constitutional Revolution by liberalists and the White Revolution. It was a protest against what they regarded as efforts to modernise and westernize Iran (January 4). Despite the witnessed economic growth under Shah’s leadership, there was a lot of opposition to Mohammad Reza Shah absolutist monarchy. This antagonism particularly fuelled by the Regime’s military dictatorship and use of the secret police (America trained SAVAK police) to manage the country. Dissatisfaction was alive among the masses, especially arising from the violent crackdowns conducted by the regime (January 6). This in turn, had led to an